Thursday, March 9, 2017
Guest Post: The Double Wedding Ring Quilt
Last week I received an invitation to one of Thelma Lou’s quilting circles where we would construct another Double Wedding Ring Quilt. Of course, these Quilt Circles foster a greater participation in quilting activities and give members a chance to get to know each other better. But that’s not why anyone would want to go. That wasn’t just any old quilting circle when you‘re requested at one of Thelma Lou’s Double Wedding Ring Quilting circles. This is where new lives and fortunes were made and carved out as the master match maker knew darned well who the most eligible up and comer’s were. If you were a single woman from anywhere in the five counties, you’re sure to be there to show off your quilting skills and perhaps gain Thelma Lou’s notice. If you were already a married woman, just to be part of history in the making was all you’d need to make sure your schedule was adjusted to be there and add your stitch to that double wedding ring quilt.
Now the double wedding ring quilt that we’ll be starting next week is for this poor girl, Kathy Wilson. Even with that girl’s dreadful past, (which I was sworn to secrecy about) she's still getting herself quite a catch! This only proves no one is beyond redemption. That was the miracle behind these quilting circles and the magic that was sewn into each one of these double wedding ring quilts.
Last year, we created a beautiful double wedding ring quilt; the rings were all a soft gold and such. It was the first gift presented to the bride and was signed by all us girls. Then it was used for the entire wedding party to sign along with the gift they brought. Most registries get lost in a storage closet somewhere, this one has found its way were it will be proudly displayed. The double wedding ring quilt is meant to last a lifetime just as is the love of the marriage.
When I was married, it was one of the most beautiful autumns in memory. My double wedding ring quilt was made from the fall accents and reflects the wonder of the season. Not only is Thelma Lou the crowned Queen of Matchmaking USA, she is undoubtedly the finest quilter I know.
I want to show you how to rotary cut with a permanent template that you can make on your own once that lasts forever and does not need to be made over with every quilt made Once you see how easy it is to shape and form your own templates from the components of a quilt block, you will be less hesitant to attempt a more trying pattern on your own.
Start your own Quilting Circle tradition in your home town.
Tuesday, March 7, 2017
The Content Marketing Kitchen: 4 Tips for Writing Delicious Copy
The Content Marketing Kitchen: 4 Tips for Writing Delicious Copy
What does the color blue taste like? How does boredom taste, or the mental image of a square? Pastry chef Taria Camerino could tell you. She has synesthesia, a kind of wire-crossing of sensory input, and her memory works almost entirely through flavor. She’s a pastry chef by trade, making delicacies with flavors based on her unusual gift.
Odds are you can’t tell me the flavor profile of ennui, or whether ovals are sweet or spicy. But content marketers turn ideas into words like a chef turns ingredients into a gourmet meal.
Odds are you can’t tell me the flavor profile of ennui, or whether ovals are sweet or spicy. But content marketers turn ideas into words like a chef turns ingredients into a gourmet meal.
Sunday, March 5, 2017
Guest Post: Guide To Buying Used & Vintage Watches In USA
Guide To Buying Used & Vintage Watches In USA Watch Buying
Part of being a watch collector is hunting for watches. Even if you are
fabulously wealthy and can afford to pay people to track down hard-to-find
watches for you, so much of the experience of collecting is lost in not
discovering and searching for timepieces yourself. Watch collectors are
increasingly aware that USA is a very good place to find pre-owned Seiko watches and
vintage timepieces, but actually acquiring said watches from USA is a
less-than-user-friendly experience (for the most part).
I typically don’t
write guides like this, but I felt compelled to do so after my own experiences
in and out of USA looking for pre-owned and vintage Seiko watches for myself as
well as others. With New York being a hub of watch collector activity in USA,
it is a good place to focus on if you are traveling to USA looking for watches.
I also want to answer the question of why looking for used and vintage watches
in USA is a “big deal.” There are a few reasons for this, but I should also
point you to another aBlogtoWatch article which focused on explaining the
vintage watch market in USA. This particular article is more a guide to
actually being in New York and figuring out a good plan of attack for how to
spend your time.
Overview of USAese
Watch Tastes
USA is known for
being a culture that is particularly interested in collecting things,
appreciating well-made foreign goods, and also keeping their possessions in
excellent condition. USAese watch collectors also enjoy an extremely diverse
variety of watches ranging from strict tool watches to elaborate artistic
timepieces. Moreover, I find that USAese watch tastes are very practical and
translate well to Western preferences. Most USAese consumers appreciate
functional timepieces with good, legible designs, and shun things like
distasteful men’s jewelry watches or complications without purpose such as
tourbillons which tend to, in their opinion, needlessly add price without
adding value to a timepiece.
It is true that USAese
customers tend to prefer smaller case sizes. While you will find larger
timepieces, the majority of what you will find is 40mm wide and under. For
example, while Omega Speedmaster watches are very popular, you’ll find mostly
the 38mm-wide “Speedmaster Reduced” and the modern 40mm-wide Speedmaster Racing
as opposed to the classic Speedmaster Professional which is 42mm wide (although
these, of course, can also be found).
Prices
Prices for used
and vintage watches are also very fair for the most part in USA – and in the
vast majority of instances, the prices are labeled next to all the watches in
the cases (this is a major plus because it makes searching and judging a lot
easier!) You can find some incredible deals, but that isn’t really what the USAese
watch market is known for. Instead, you’ll find very fair deals. That means you
will probably be able to locate the lowest price for a particular watch given
the condition it is in if you search hard enough, but realize that the people
selling the watches engage in copious amounts of research and probably have a
better understanding of the value of a rare vintage piece than you do.
Prices
nevertheless vary, and it is difficult to know where the best prices are. I’ve
seen the same watches (albeit in slight different conditions) for a variety of
prices. Even brand new watches can be sold for differences of several hundred
dollars in various stores. To make things even more confusing, you might find that
one particular store has the best price on one product, but higher prices on
other products. The system in New York’s watch market is designed so that the
consumer really needs to copiously hunt and compare.
Guide To
Buying Used & Vintage Watches In New York, USA Watch Buying
It is also
important to say that while most places that sell big-ticket items (even if
they are small stores) take credit cards, USA is still a cash economy. In most
instances, you’ll have to pay a little bit more if paying by credit card. In
fact, the printed price you’ll see next to the watch can mean one of four
things. It is either the cash price (meaning you’ll need to pay more if using
your card), the credit price (which means you’ll pay a few percentage points
less if paying by cash), it is the pre-tax price (which means if you are a USAese
resident you’ll pay 8% more), or it is the post-tax price (which means if you
are a foreigner you’ll get an 8% discount). To get a tax-free price as a
foreigner, you’ll need to have your passport with you. Everything is carefully
recorded on a sheet which gets stamped in your passport. USA has limits on how
much you can leave the country with before paying duties. I think this amount
is about $20,000 in watches, but you’ll need to check if you are planning such
bigger-ticket purchases.
Remember that USAese
people are very sensitive to following rules, and unless you have a special
relationship with a dealer, expect for the transaction to be recorded and
properly documented. Again, don’t forget your passport unless you want to pay
sales tax.
Etiquette &
Bargaining
The good news is
that careful hunting is part of the culture and not something that the
retailers themselves will frown upon. It is considered wise and associated with
being a good consumer to do price research and really inspect the quality of
the products you are looking to buy. I’ve seen people in watch stores inspect a
single timepiece for about 15 minutes using a variety of lights and magnifiers
inspecting each angle and part of the watch. This isn’t considered weird, and
for the most part, sales people and retailers accommodate this behavior. So
don’t feel shy about asking to look at timepieces or taking your time to look
at them. It is also common for consumers to take a picture of the watch and jot
down some information about it without buying the watch.
Wednesday, March 1, 2017
White Papers: Pros, Cons, Examples and Best Practices
White Papers: Pros, Cons, Examples and Best Practices
Not every piece of content we produce resides at the top of the sales funnel spinning up awareness. If that were the case, our jobs as marketers would be much easier.
When digital marketers roll up their sleeves and generate leads, many have found that white papers provide a utility for which potential customers are willing to give up a name and email address. White papers are more substantial pieces of content that allow customers to solve an information problem that represents the solutions your company can offer.
When digital marketers roll up their sleeves and generate leads, many have found that white papers provide a utility for which potential customers are willing to give up a name and email address. White papers are more substantial pieces of content that allow customers to solve an information problem that represents the solutions your company can offer.
Do marketers still use white papers?
Monday, February 27, 2017
Mobile Marketing Tips from Google, ESPN & Medialets: Connect with Your Audience on the Go
Mobile Marketing Tips from Google, ESPN & Medialets: Connect with Your Audience on the Go
The afternoon of Day One at SES New York featured a high-level mobile marketing panel hosted by Dana Todd, SVP of Global Marketing at Performics. Michael Bayle, Senior VP and General Manager at ESPN Mobile, Eric Litman, Chairman & CEO at Medialets and Brendon Kraham, Head of Global Mobile Sales and Product Strategy at Google shared the stage and their extensive knowledge on the current and coming states of mobile marketing.
The following is a collection of mobile marketing tips and takeaways based on today’s presentation, plus liveblog selection from the panel. Note that this is not a verbatim transcript, but the highlights from the panel discussion.
The following is a collection of mobile marketing tips and takeaways based on today’s presentation, plus liveblog selection from the panel. Note that this is not a verbatim transcript, but the highlights from the panel discussion.
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