Monday, February 27, 2017

Mobile Marketing Tips from Google, ESPN & Medialets: Connect with Your Audience on the Go

Mobile Marketing Tips from Google, ESPN & Medialets: Connect with Your Audience on the Go

The afternoon of Day One at SES New York featured a high-level mobile marketing panel hosted by Dana Todd, SVP of Global Marketing at Performics. Michael Bayle, Senior VP and General Manager at ESPN Mobile, Eric Litman, Chairman & CEO at Medialets and Brendon Kraham, Head of Global Mobile Sales and Product Strategy at Google shared the stage and their extensive knowledge on the current and coming states of mobile marketing.

The following is a collection of mobile marketing tips and takeaways based on today’s presentation, plus liveblog selection from the panel. Note that this is not a verbatim transcript, but the highlights from the panel discussion.