Showing posts with label delicious. Show all posts
Showing posts with label delicious. Show all posts

Tuesday, March 7, 2017

The Content Marketing Kitchen: 4 Tips for Writing Delicious Copy


The Content Marketing Kitchen: 4 Tips for Writing Delicious Copy

What does the color blue taste like? How does boredom taste, or the mental image of a square? Pastry chef Taria Camerino could tell you. She has synesthesia, a kind of wire-crossing of sensory input, and her memory works almost entirely through flavor. She’s a pastry chef by trade, making delicacies with flavors based on her unusual gift.

Odds are you can’t tell me the flavor profile of ennui, or whether ovals are sweet or spicy. But content marketers turn ideas into words like a chef turns ingredients into a gourmet meal.